Nov 23 2007
Imagine you are getting married (again). How different do you think the planning experience would be utilising social media?
Peter from SiteMost mentioned to me yesterday that he’s working on a new site that’s due to be released early next year. It’s an Aussie website called Hope and Honey, and is aimed at women who are getting married.
On Hope and Honey, you can create your own wedding website to keep yourself organised and keep everyone up to date with wedding preparations. Included is a blog, online rsvp (including meal choice and special dietary needs), links to gift registries, guest list management , maps to venues, guestbook and photos. I understand there will be an interface whereby the guest information can be exported for easy reference.
Leading up to the official site launch, Hope and Honey are giving brides-to-be the chance to win a free wedding website package valued at $119. Simply visit the website and enter your details to be in the draw.
I have two relatives who are planning to get married in the next year or so. For someone unfamiliar with a blogging platform, I could see the appeal to having a specific purpose wedding website.
My hesitation is that we have created a web culture of “free”, and I think brides-to-be might baulk at having to pay $119 for this service (if that is indeed the price they plan to charge).
I asked one of the brides-to-be if they would use the service. She replied, “if I had time, sure I would”. When I asked if she’d pay $119 for the service, she replied “no – maybe $40 or $50”.
Of course, the challenge with any new website is getting traffic, and informing people about your service. The wedding industry is certainly a competitive one.
Anyone who’s ever had experience in building a website will know, it’s not just a matter of “build it and they will come”. Building a website is the easy bit. Marketing it is the real challenge.
What do you think about the concept? The pricing?
Disclaimer: NO remuneration was received for this review.
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