Aug 28 2007
The real crying shame is the Australian exodus to US based sites at the expense of the Australian webosphere/blogosphere. It’s great to connect on a global level although there needs to be local platforms that promote and engage audiences in local content particularly from the Australian blogosphere.
Why aren’t Australian platforms being developed and pushed?
Without those platforms it would be hard for that content, which may only be regionally relevant, to truly be discovered by an audience that appreciates it.
Ross Dawson and Nielsen/Netratings have some research on this:
There is another person to think of too and that is the advertiser, if you’re an Australian business and you want to advertise online, to Australians, you have to do it via a US company! As things grow that’s potentially a lot of dollars going OS!
Rod makes some valid points. And I’ve been hunting down Aussie Startups in the social media / social networking arena for the last few days.
Finding Aussie Startups
Where do we go to find Aussie startups? A few places jumped out.
- Bloggerati, naturally because it’s all about Australian Web 2.0 News and Startups
- The piece Ross Dawson did on Read/Write Web listing 60 Australian Web 2.0 Applications
- A dozen Australian web 2.0 sites at List-Directory.info (which Rod pointed out)
- Top Australia Web Aps & Startups at AustralianWiki (which has grown from 47 back in February to 85)
- Tags for “Australia” at KillerStartups
- Various Google searches
But what strikes me is a lack of promotion, of this space and within this space. Let’s face it, we can’t hold our breath waiting for the mainstream media to deign us with coverage of these fledgling startups. I think it’d be great if we could embrace Aussie innovation and support its use in our own back yard. “Buy” Australian and support Australian.
I haven’t properly covered an Aussie startup for a month, I’ve been distracted and it’s really remiss of me.
…should you chose to accept it, is to help me out by linking in with your favourite Aussie (start-up) websites, be it in the comments here or via email (meg at this domain). I’ve got a list, but I’d like to make my coverage as comprehensive as possible.
I’d really like to pick up the frequency of my startup/site reviews and would appreciate your help
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