Jul 10 2007
It’s a really sad state of affairs when a rogue (blackhat) search engine marketer decides to get entrepreneurial web 2.0 style and sets up a website selling blog comments.
You heard me right - coming soon to a blog near you, paid blog comments. So now that new visitor to your site, who seems to make a relevant comment or the one whose English is not so good, could in fact be a paid blog
Of course those who purchase this service will be just as “dirty” as the service provider (or a naive novice, not knowing better), but the question is - will we be able to discern these bought comments from legitimate ones? Do we have to second guess every comment? It’s the potential violation of trust that is most sickening.
And to top it off, are those who subscribe to the “DoFollow” movement, going to be the first on the “hit list” of unsuspecting blogs? It would seem logical, as these are going to provide the most mileage - not necessarily in terms of traffic, but certainly in terms of search engine optimisation. Wendy Piersall from eMoms at Home writes about her reluctant decision to remove the DoFollow plugin from her blog. I am seriously considering following in her steps, and looking for other ways to be benevolent. In the meantime, as Wendy warns, “..be an educated, savvy and ruthless comment moderator”.
This concern has to be amplified on the most popular blogs. Indeed Darren Rowse has an interesting discussion at Problogger, which is where I first read about this new (dis) service. If you haven’t already, I’d encourage you to follow his discussion about buying blog comments. So too Liz Strauss has a bit of background on this disgraced blogger in her discussion about blog spamming.
(By the way, the disgraced blogger is Jon Waraas (jonwaraas.com). The offending site is buyblogcomments.com).