Jun 05 2007
Most of today was spent tweaking some elements of my blog. As per my own advice, and some fresh discussion on that post), I thought it was time to follow-up how my blog was looking according to Google. It seems “supplemental results” are a concern – although the jury is out as to how much of a negative impact on your search engine ranking this actually has.
To check how Google sees your “supplemental results” you can do a modified site search – for me this is
It appears that out of 357 results, 274 are “supplemental”. As I haven’t been blogging all that long I have less than 150 posts, so I’d hope to have around that many that weren’t supplemental. The maths works out to 83. Of course this could also have something to do with the new blog having no PageRank.
As a first step, I’ve altered my archive.php to change the word “the_content” to read “the_excerpt”. The effect of this is that now my archives and categories only list excerpts rather than the full post. I’ll know in a couple of days if this has helped.
The other thing working against me is that I have 100+ posts on this blog, that were originally on my old (WordPress.com) blog. So I’ve painstakingly gone through and stripped down quite a few of the old posts to just the first paragraph or two with a “continued LinkToThePostOnThisBlog” at the end. It’s quite conceivable that Google thinks the post here is a duplicate of my old blog (grr a redirect would have been so much nicer).
My old blog is still getting between 50-200 visits a day, from old links, comments, trackbacks, search engine results and blogrolls which haven’t been updated with the new URL. Conceivably without the content, they’ll lose their place in the SERPs, but so be it.
Another thing I did was went through all the posts now on this blog, and updated all my references to earlier posts (my internal links) to make sure they are all pointing to this domain (sorry if anyone got pinged with a trackback from a really old post).
Anybody got any words of wisdom?
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