May 18 2007

Fairfax Bones Yahoo!

Published by Meg at 6:40 pm under Australian Websites, Google Adwords, Overture Yahoo!, fairfax

It seems like Fairfax sites the Sydney Morning Herald and The Age are switching from Yahoo! sponsored advertising to Google Adsense for Content - as per the Official Google Australia blog - Working with Fairfax.

This must come as a blow to Yahoo!, who are just rolling out their new interface for their search marketing.

No word on when the switch will take place.

Update from the SMH “Google and Fairfax to Collaborate“.

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2 Responses to “Fairfax Bones Yahoo!”

  1. # Neeravon 19 May 2007 at 1:39 am

    Fairfax sure took their time, everyone else realised a long time ago that Google Adsense was better than Yahoo’s contextual ad system not least because Google has attracted a broader and more varied group of advertisers

  2. # Fat Bastardon 19 May 2007 at 9:24 am

    Does this mean that Eddie is working for Fairfax now?

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