Dipping into the Blogpond

Cameron Reilly has just written about a concept called “keiretsu”, which he loosely defines as “…a group of non-competing businesses with a strategic relationship”. In doing so he has put an official sounding name on a concept Theo and I have discussed in depth, are working towards and wholeheartedly support.

At the Stirr Sydney meetup the other night one of the buzz words in the Keynote Virus game was “synergy“. This is particularly important to this concept – where two or more “…agents acting together create an effect greater than that predicted by knowing only the separate effects of the individual agents”. The old “the whole is worth greater than the sum of the parts” adage.

In terms of synergy, the decision for dLook to form a strategic alliance with The Podcast Network (TPN) was an easy one. TPN is a network of around 50, amazing quality podcasts, that combined have an audience of over 500, 000 consumers (listeners or viewers) worldwide. TPN was also the world’s first podcasting businesses, and as such are the market innovators.

Podcasts are organised into 10 categories which include educational, sport, gaming, general, entertainment, comedy, business, lifestyle, tech and science and radio drama – in other words something for everybody .

The alliance with TPN is the first of a few alliances that dLook is currently working towards, and it’s something that we’re excited about.

Cameron writes insightfully:

“…We can support each other to build big audiences for our respective services. The more successful we all are, the stronger Australia’s startup community becomes which, in turn, will improve funding opportunities, accelerate revenue models, and generally strengthen the Aussie online market.”

So we’d like to publicly show our support for Cameron’s initiative and extend our own invitation to like minded Australian Startups.